Author: Perplexity
Tip: Ask AI to compile an ad from facts and benefits for a specific buyer, not to "write beautiful text".
First, give the neural network a short brief instead of a general request: what you are selling, where the property is located, how many rooms, or the car's mileage, year, trim level, condition, what's included/what's important for the buyer. For an apartment, it could be like this: "2-room apartment, 54 sq. m., 5/9 floor, freshly renovated, metro 10 minutes away, quiet courtyard, furniture included." For a car, like this: "Skoda Octavia, 2019, 1.4, 92,000 km, no accidents, one owner, serviced at the dealership, winter tires included." The more specific the details, the less "fluff" and the stronger the text.
Then, ask the AI to compile a description according to the scheme: the first paragraph is the main hook, followed by 3-5 short blocks with benefits, and a call to action at the end. For example: "Apartment for a family: near a school and park, windows face the courtyard, quiet neighbors, quick deal closing" or "Car with no hidden costs: get in and drive, serviced on time, non-smoking interior, negotiation at the car." Separately, ask to remove clichés like "cozy," "developed infrastructure," "great offer," and replace them with measurable details: distance to the metro, floor, renovation condition, deal type, number of owners.
To get a working result in 1-2 iterations, use a prompt like this: "Create a sales ad for a [apartment/car] for [target audience]. Structure: 1) strong first paragraph up to 4 lines; 2) 4 short paragraphs with facts and benefits; 3) final CTA. Write in simple language, without clichés, without empty adjectives, with an emphasis on specifics. At the end, suggest 5 headlines up to 50 characters." After the response, ask the AI to shorten the text by 20-30% if it turned out too long, as this often makes the ad description noticeably stronger.
Sources:
- How to correctly write an ad for selling an apartment?
- Writing a selling ad for Avito - Alice AI - Yandex
- How to correctly write an ad for selling an apartment
- Neural networks for Avito: generating texts, ads, and descriptions
- Prompts for selling an apartment. 29 ready-made examples
- How to write an ad for selling real estate: successful and ...
- How to create selling texts and visuals for any products ...
- How to sell an apartment by ad: creating a competent text ...
- Selling ad text: how to move from "describing walls" to selling benefits
- Write an ad with the help of a neural network: AI for creating ...